Brora

SERVICE

Branding

DATE

Dec 21, 2018

CLIENT

Brora

DESCRIPTION

Brora is a luxurious Scottish cashmere brand that artfully blends heritage with modern sophistication. Committed to ethical practices and sustainable sourcing, each piece is crafted with exceptional quality and timeless style, embodying the spirit of Scotland while appealing to contemporary tastes. In my role as senior designer, I was instrumental in shaping the rebrand's look and feel; mirroring Brora's aspirations as a modern British brand. By harmonising traditional craftsmanship with innovative design, I crafted a visual identity that not only honours the brand’s storied heritage but also underscores its commitment to quality and forward-thinking luxury.

BRANDING

REIMAGINING THE BRORA
BRAND BOOK

I was tasked with transforming our old 16-page brand book into a sleek, luxurious reflection of our brand’s chic, high-end identity. I carefully planned and sketched every page to create a clean, modern layout with plenty of breathing room—expanding the page count to make it happen. By developing a complex grid system, I achieved a flexible yet cohesive design that truly elevated the brand narrative.

I was tasked with transforming our old 16-page brand book into a sleek, luxurious reflection of our brand’s chic, high-end identity. I carefully planned and sketched every page to create a clean, modern layout with plenty of breathing room—expanding the page count to make it happen. By developing a complex grid system, I achieved a flexible yet cohesive design that truly elevated the brand narrative.

CAMPAIGN

CAPSULE COLLECTION
TEATUM JONES X BRORA

The Teatum Jones x Brora campaign was designed to fuse Brora’s love of colour and the Teatum Jones duo’s bold, modern signature. The insignia, lifted directly from one of the prints, was designed to be front and centre of the campaign.

The clean, unfussy approach was all about letting the imagery have room to breathe and speak for itself. Careful consideration was used when finalising the crop of the hero image. It was fine balance between not showing too much but having enough there to elicit intrigue in the collection.