Ocean Saver

SERVICE

Branding

DATE

Jan 31, 2020

CLIENT

Ocean Saver

DESCRIPTION

OceanSaver is a sustainable brand transforming the cleaning industry with Eco-friendly solutions. With a mission to reduce single-use plastic and champion a greener future, they blend practicality with sustainability to protect both our homes and oceans. In reimagining the brand, I immersed myself in their ethos, using colour theory to craft a fresh, minimalist aesthetic that echoes the ocean’s purity and aligns with their promise of a sustainable tomorrow.

BRANDING

OCEANSAVER LOGO
AND ICON DESIGN

The OceanSaver logo design reflects their passion for the ocean and commitment to sustainability. Using a colour palette that evokes trust and the beauty of nature, the logo was inspired by the vision of the ocean embraced by the world—reminding us that protecting our oceans helps safeguard our planet.

The OceanSaver logo design reflects their passion for the ocean and commitment to sustainability. Using a colour palette that evokes trust and the beauty of nature, the logo was inspired by the vision of the ocean embraced by the world—reminding us that protecting our oceans helps safeguard our planet.

DIGITAL

OCEANSAVER
HOMEPAGE DESIGN

The homepage was designed with flexibility in mind, creating a look that could easily transition into future email campaigns. This cohesive design helps establish a strong visual identity, setting the tone for the company’s branding and marketing materials going forward.

The homepage was designed with flexibility in mind, creating a look that could easily transition into future email campaigns. This cohesive design helps establish a strong visual identity, setting the tone for the company’s branding and marketing materials going forward.

DIGITAL

OCEANSAVER
INSTAGRAM DESIGN

For the OceanSaver social creatives, I aimed to craft something simple yet eye-catching, with a clear vision that balances visual storytelling and clever wordplay.

MERCHANDISE

OCEANSAVER BRAND
MERCHANDISE ITEMS

The stationery design—including the business card, envelope, and letterhead—was crafted to embody the brand's ethos through thoughtful, minimalist detailing. Each element reinforcing visual identity.

The stationery design—including the business card, envelope, and letterhead—was crafted to embody the brand's ethos through thoughtful, minimalist detailing. Each element reinforcing visual identity.

BRANDING

OCEANSAVER BRAND
GUIDELINES DESIGN

The brand guidelines book was crafted as a comprehensive blueprint for showcasing the brand. It explores every facet of the brand's identity—balancing tone, style, and visual elements—to ensure a consistent and complete brand vision. This detailed guide not only aligns with the core values and aspirations of the brand but also serves as a clear roadmap for future creative initiatives.

The brand guidelines book was crafted as a comprehensive blueprint for showcasing the brand. It explores every facet of the brand's identity—balancing tone, style, and visual elements—to ensure a consistent and complete brand vision. This detailed guide not only aligns with the core values and aspirations of the brand but also serves as a clear roadmap for future creative initiatives.

OCEANSAVER
PACKAGING DESIGN

The packaging was thoughtfully designed using 100% recyclable cardboard, ensuring it not only reinforces their commitment to sustainability but also offers a distinctive, textured experience. This eco-friendly approach adds a layer of character that invites customers to engage with the brand in a tactile and memorable way.