Kanuka Tea

SERVICE

Digital

DATE

Jul 14, 2017

CLIENT

Kanuka Tea

DESCRIPTION

Kanuka Tea redefines the tea experience with authenticity, wellness, and sustainability. Their minimalist aesthetic and premium, carefully crafted teas celebrate simplicity and quality, inviting tea lovers to savour an elevated ritual. Kanuka tasked me with designing clean, impactful Instagram creatives featuring key quotes. I crafted designs that maintained the brand's minimalist style with a playful twist, using their signature colours to capture Kanuka Tea’s bold promise: "Experience Kanuka and experience tea like never before."

DIGITAL ADVERTISING

ALTERNATIVE KANUKA
TEA CREATIVES

I developed an alternative series of Instagram creatives, balancing Kanuka's clean, minimalist aesthetic with bold imagery and subtle teabag-inspired iconography. This design approach was carefully tailored to resonate with the brand’s affluent audience, those who relish the high-end, café-like experience. By integrating these distinctive visual elements, we effectively captured Kanuka’s luxurious essence while inviting discerning consumers to explore their refined teas.